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4 Best External Communication Channels for Businesses

Effective communication is essential for the growth and success of any business. As a business owner, you must be aware of the proper channels through which you can establish strong connections with your clients, customers, partners, and other stakeholders. In this tech-savvy world, there are numerous options to choose from, which can make the process of selecting the right communication channels quite overwhelming. Worry not, as we are here to help you! In today’s blog, we will walk you through the four best external communication channels for businesses that can streamline your outreach efforts, enhance customer satisfaction, and, ultimately, drive your business to new heights.

Four best external communication channels

1. Email

Email remains one of the most effective and widely used communication channels for businesses across the world. Even if you are a real estate company, you can use email marketing for effective and professional communication. According to Statista, there were over 4 billion email users worldwide in 2020, and this number is expected to grow to 4.6 billion by 2025. Email offers various advantages, such as personalized messaging, scalability, and cost-effective campaigns, making it an ideal medium to interact with customers and prospects.

Email communication is a vital part of any business. It helps businesses to keep in touch with their customers, partners, and other stakeholders. However, managing emails manually can be time-consuming and inefficient. To make the process easier, businesses are now integrating their CRM with email communication. This allows them to easily manage customer relationships and send personalized emails in bulk. Additionally, they can track the performance of their emails and gain insights into customer behavior. By integrating CRM with email communication, businesses can ensure that their messages are reaching the right people at the right time.

2. Social Media

In today’s digital era, social media has become an indispensable communication tool for businesses. Platforms like Facebook, Twitter, Instagram, and LinkedIn have tremendous potential to help you reach a large, diverse audience and establish a unique brand identity among your competitors. According to Hootsuite, an average of 2 hours and 25 minutes is spent per person each day on social media, making it a perfect channel for customer interaction and outreach.

By leveraging popular social media platforms, you can create engaging content, run targeted advertising campaigns, and quickly respond to customer queries or concerns. To boost your social media presence, be consistent with your posts, interact with your audience, share user-generated content, and collaborate with influencers or industry experts.

3. Mobile Messaging

Mobile messaging can be a powerful medium for businesses to communicate not only with their staff through team messaging apps but also with their customers, thanks to its instant, direct, and personal nature. Popular platforms like WhatsApp, Facebook Messenger, and SMS allow your business to send important updates, promotions, customer support, surveys, and more through convenient and familiar messaging apps.

One major advantage of using mobile messaging is its high open rates, as most people check their messages within minutes of receiving them. To optimize your messaging strategy, make sure you are using the right platform, be mindful of message frequency, provide value in your content, and comply with legal requirements and regulations.

4. Public Relations (PR)

Public relations is quite an effective tool for managing and promoting a positive brand image among your target audience. By incorporating the right PR strategies, you can establish credibility, gain exposure through media coverage, and foster relationships with industry influencers who can help promote your business.

To execute a successful public relations campaign, start by defining your objectives, creating a compelling story, identifying your target media outlets, preparing a press kit, and pitching your story to relevant journalists or publications. By staying persistent and building relationships with media professionals, you can increase your chances of securing valuable opportunities for brand exposure and growth.


External communication plays a crucial role in connecting a business with its stakeholders and in promoting a positive brand image. By utilizing the best communication channels like email, social media, mobile messaging, and public relations, you can effectively engage with your target audience and propel your business toward success. 

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